Brand consulting · Events · Partnerships

Make a moment.
Build a connection.
Move your brand.

I’m Neyeah Watson. I help beauty, lifestyle, and hospitality brands turn community connections into memorable experiences—and measurable business growth.

Washington, DC · Rooted in community. Built for impact.

Neyeah Watson, brand and event consultantNeyeah Watson / Founder & Brand Consultant
$715KRecord annual store sales under my leadership
25+Partnerships cultivated in an eight-month period
~$20KCorporate gifting order for a 500-person audience

Selected work / real outcomes

Experiences with
something to show for them.

Commercial instincts meet thoughtful hospitality. Every activation starts with the audience and connects the experience to a business goal.

A personalized hand-care moment with an event guest

Community & brand purpose

B Corp beauty experience

A 25-guest gathering brought sustainability to life through skin scans, hand massages, personalized hand creams, and conversations about responsible beauty.

~$2,000 in 90 minutes · 75% conversion · 16 new VIPs
500

Corporate gifting

YPO / TED gifting

Connected corporate gifting with a large event audience, creating a meaningful brand touchpoint beyond the traditional store visit.

~$20,000 corporate order · 500 attendees
Scout Guide materials and L’Occitane guest gifts

Private shopping & partnerships

Chef Jaicel × Scout Guide DC

An intimate experience paired local relationships with personalized beauty discovery, creating space for conversation and shopping.

$1,200 in sales · 23 guests · 18 transactions

Portfolio results reflect Neyeah’s work in her L’Occitane leadership roles. Elevated Experiences by Neyeah is an independent consulting offering; past results do not guarantee future outcomes.

The person behind the experience

Hi, I’m Neyeah.
I connect the dots.

Neyeah hosting an off-site L’Occitane brand experience

Between a brand and its community. Between an idea and a room full of engaged guests. Between a beautiful event and a result that matters.

My career at L’Occitane has grown from part-time associate to Store Manager of the Georgetown boutique and East Coast Events Ambassador. That journey has given me a hands-on understanding of what makes people stop, participate, return, and buy.

I’ve led store performance, built local partnerships, developed event toolkits, supported another store’s leadership, and created experiences spanning skincare, corporate gifting, wellness, and community engagement. Now, I bring that perspective to brands ready to build deeper connections.

Through Elevated Experiences, I offer practical strategy and thoughtful execution for brands that want their presence to mean something.

East Coast Events AmbassadorDEI Board memberBA, Communications & EnglishBrooklyn College · Cum Laude

Ways to work together

Your next chapter,
thoughtfully elevated.

From a focused strategy session to a full activation. Proposed starting packages below can be tailored to your goals, team, and timeline.

Start here / A fresh perspective

The Brand Spark Session

One focused conversation to help you take your next step with confidence.

$95
Introductory consultation · one session
  • Brief pre-call questionnaire
  • 60-minute virtual consultation
  • Focus on one brand, event, or partnership challenge
  • Personalized advice and an email recap outlining recommendations, priorities, and next execution steps

Best for an early idea or a specific question. Includes consultation and recap; research, outreach, event planning, and implementation are scoped separately.

Book your Brand Spark Session ↗

01 / Get clear

The Brand Clarity Session

A focused foundation for your next move.

$350
Proposed consulting fee · one session
  • Pre-session brand questionnaire
  • 90-minute strategy consultation
  • Audience and opportunity assessment
  • Three activation or partnership ideas
  • Written 30-day action plan
Explore this package ↗

03 / Build momentum

The Brand Growth Partner

Ongoing direction for consistent visibility.

From $2,500
Proposed monthly consulting retainer
  • Monthly strategy and planning session
  • 90-day event and visibility roadmap
  • Partnership pipeline and outreach guidance
  • Campaign and guest experience feedback
  • Two progress check-ins per month
  • Monthly KPI review and next steps
Build a partnership ↗

Planning fees exclude venue, catering, products, vendors, advertising, travel, and on-site staffing. Execution support and additional deliverables are scoped separately. Final scope, timelines, and fees are agreed in a written proposal.

01 / DISCOVER

Your ambition

We define your audience, objectives, budget, and what success looks like.

02 / DESIGN

The right idea

I shape the concept, collaboration opportunities, and guest experience.

03 / ACTIVATE

A clear plan

Your team receives a practical roadmap with agreed execution support.

04 / REFINE

What comes next

We review results and turn what worked into the next opportunity.

The event portfolio

Many moments.
One thoughtful approach.

Explore the events and collaborations shared so far, including completed experiences and upcoming plans.

This archive is based on Neyeah’s shared event history. Planned events and dates are subject to confirmation. Portfolio entries are not event registration links.

A little clarity before we begin

Your questions,
thoughtfully answered.

Flexible support, clear communication, and a practical path from your first idea to your next steps.

Who do you work with?

I work with companies across industries seeking greater brand visibility and business growth. Whether you’re introducing a new brand or expanding an established business, I help create meaningful connections through strategic partnerships and memorable experiences.

What services do you offer?

My services include brand strategy, event planning, partnership outreach, pop-ups, corporate events, gifting, and on-site execution. Each project is tailored to your goals, audience, and agreed scope.

Do you offer virtual and in-person services?

Yes. I offer virtual consultations and in-person support, giving you flexibility to choose what works for your project. Travel requirements and costs are discussed in your proposal.

Can you help if I only have an idea?

Absolutely. You don’t need a fully developed concept to get started. I’ll help you clarify your vision, explore opportunities, and shape your idea into a practical plan.

What’s included in the $95 Brand Spark Session?

This one-hour consultation gives your idea focused attention and direction. Together, we’ll discuss your goals, identify opportunities, and map out your next execution steps. You’ll receive personalized advice and an email recap with key recommendations and priorities, so you can move forward with clarity and confidence.

How far in advance should I book?

Please reach out at least one month before your desired project or event date. Requests with less than one month’s notice are subject to availability and an expedited service fee, disclosed before booking.

Do you help find partners and vendors?

Yes. Depending on your package and agreed scope, I can research potential partners and vendors, develop outreach, and support coordination to create an experience aligned with your brand.

Are travel and vendor expenses included?

Travel and external vendor expenses are separate from consulting and planning fees. Anticipated costs will be discussed and outlined in your proposal.

Is a deposit required to book?

A 30% nonrefundable deposit is required at booking to secure your service or project. For consultation sessions, the remaining balance is due by the end of the day on the date of your session. Payment schedules for other projects are outlined in your booking agreement.

What is your cancellation and rescheduling policy?

Rescheduling is free with at least 24 hours’ advance notice and is subject to availability. If you cancel with less than 24 hours’ notice, your session is cancelled and your deposit is not refundable. Any external vendor arrangements remain subject to that vendor’s terms.

Do you offer custom packages?

Yes. Custom packages are available. We’ll discuss your goals and priorities, then develop a scope that fits the support your business needs.

What makes working with you different?

I bring the perspective of someone who has built partnerships, welcomed guests, led teams, and measured results firsthand. My approach connects creative ideas with practical execution and your business goals. I make the process convenient through virtual and in-person options, clear next steps, and one central point of contact for my consulting support. You can expect thoughtful communication, organized planning, and clear updates on progress and decisions. My goal is to help you feel informed and supported from the first conversation through the next steps, while creating experiences that build meaningful connections with your audience.

Have a project-specific question? Let’s talk about what you need.

Let’s create your next moment

Good things start
with a conversation.

Tell me about your brand, your audience, and what you want to make happen.

Book a session on Square ↗

Choose an available session through Square, or use the inquiry form for custom projects.

Based in Washington, DC · Available for consulting inquiries

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